With China's economy entering a new normal, the concept of Chinese people becoming more and more mature, and the rapid development of cross-border e-commerce, China's clothing market has accelerated its consumption upgrade and structural transformation, and its influence has also increased the market's spending power. The garment industry will no longer be a purely traditional “manufacturing†industry. Under the interaction of various factors, the transition of the garment industry and the adjustment of the market structure will present a certain degree of complexity. Therefore, garment companies need to be in a changing market. In the search for new positions. The clothing store network of clothing is an exploration of integration of clothing companies and the Internet, and is an entrance to the “Internet+†model of transformation.
The development of Internet technology has changed people's shopping habits. Online shopping has become an important shopping route for Internet users. Therefore, clothing enterprises will inevitably establish their own online shopping platform. The clothing mall platform uses internet technology to open up online and offline marketing systems, seamlessly links the clothing store network store and offline stores, establishes a unified information management system, and truly achieves online and offline sales of the same models with the same price. Let the Internet be Entity marketing value added.
E-commerce is not an “impact†for offline entities, but traditional companies try new marketing models, and “apparel mall + entity†will have more possibilities for cooperation in the future. Online and offline integration is an inevitable trend, which will also become More embrace the choice of Internet companies.
From the apparel consumer goods industry, the Internet is a technological change that can accelerate industrial efficiency. The clothing store network believes that “Internet +†provides an opportunity for the transformation of traditional enterprises and the expansion of the market, making it possible for traditional companies to have more extensive sales channels and sales methods. At the same time, “Internet + traditional industries†can promote the apparel industry to further open up the upstream and downstream industrial chains, Barriers between manufacturers and consumers to achieve industrial clusters, Baotuan development, forming a close integration of the apparel industry and trends.
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