"Competitive pricing has brought the cashmere industry into a quagmire." Liu Wei, vice president of the Cashmere Association in Hohhot, told reporters that the cashmere products processing industry is a featured industry in the Inner Mongolia Autonomous Region. It has enjoyed a good reputation both internationally and domestically over the years. With the market's "cake," the more The bigger, the richer economic interest has attracted many merchants to come to “gold rushâ€. However, due to the small size of most cashmere manufacturers, lack of independent innovation capabilities, and weak brand awareness, they have gradually become the OEM factories for large-scale garment enterprises in other regions. Due to the weakness of the international and domestic markets in recent years, the number of external orders received by companies has decreased significantly. In order to survive, price war is the only way to compete with famous brands.
Liu Wei said that when the prices were initially lowered, the sales of small cashmere companies were very impressive. However, the outlook was not long. Due to the homogenization phenomenon, the competition between enterprises has become increasingly intense, and some companies have taken the lead in price adjustments, and the market prices have been declining. “Using price cuts in exchange for profits, the entire industry is caught in a vicious circle. Most current cashmere products have a meagre profit, and the prices of some commodities have even fallen below the cost. This kind of chaos has also caused some unscrupulous companies to move up in quality.†Brains'."
According to Guan Shouming, deputy director of the circulation department of the Ministry of Commerce of Inner Mongolia Autonomous Region, the quality of cashmere products is also related to the lack of supervision in e-commerce. So far, the focus of the supervision department has been to focus on the effective supervision of the real market, but it has long been neglected to manage the gradually growing network market. Some online merchants shoddy, and low prices as a selling point to attract consumers to buy, and consumers will also take online prices and physical market prices to do, which virtually has a huge impact on the physical market.
Tencel Woven Fabric,Tencel Woven Plain Fabric,Tencel Resilient Fabric,160Gsm Dark Color Fabric
Shaoxing Weihui International Trade Co.,Ltd. , https://www.weihui-fabric.com