After years of development, the cashmere industry in Ningxia has become an important cashmere distribution center and processing area, and is the world's largest cashmere production, cashmere products processing and manufacturing center. Ningxia Rongchang Cashmere Group is a leading enterprise in the cashmere industry of Ningxia. In order to develop the cashmere industry and embark on the path of characteristic development, it changes its thinking, shifts from scale efficiency to brand efficiency, makes a fuss about service innovation and brand building, and is driven by innovation. To boost the development of the cashmere industry.
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His name is Song Yanjiang, who is responsible for the production of Ningxia Rongchang Cashmere Industry Group. The annual June and July is the peak season for cashmere production, and is also the busiest time of the year.
Song Yanjiang, executive deputy general manager of Ningxia Rongchang Cashmere Group:
Orders increased by about 11% year-on-year in 2016. The current orders are mainly from Italy's Burt Company, the United States' minirose, and some French suppliers. Our current production is at full capacity.
In recent years, large-scale cashmere companies such as Ningxia Rongchang Cashmere Group have paid great attention to product quality and branding. They strictly control cashmere raw material purchases, product production processes and technology, and the quality of cashmere products has steadily increased to meet domestic and international customers. Demand.
The cashmere industry is a characteristic advantageous industry in Ningxia and a traditional industry. How to revitalize traditional industries, Ningxia Rongchang Cashmere Industry Group has implemented a series of measures in technological innovation, brand cultivation, and project construction.
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Ningxia Rongchang Cashmere Group Product Development Minister Ma Yuru:
We set up an overseas sales center in Milan, Italy. With the talent advantage and design advantages of Milan's international fashion capital, we have created an excellent international cashmere design team. Like in 2017, we designed the new 368 models, behind me in this cashmere suit. This year's new model, currently occupying more than 80% of the market in Ningxia, is the advantage and design advantage of building a brand. Our company's annual sales revenue is increasing by more than 20%.
Yang Jianrong, Chairman of Ningxia Rongchang Cashmere Group:
The brand fermentation effect is inseparable from the support of our technology. For instance, waterproof, anti-fouling, anti-static, anti-pilling, and non-moving means. As of this year's May, the company has obtained patents in recent years. 29 different national patents.
At present, Lingwu City has 52 cashmere processing enterprises of various types, forming a complete industrial chain integrating cashmere carding, velvet, spinning, fabric making, and fabrics. It can produce and process more than 5,000 tons of cashmere and cashmere. 1,200 tons, 3000 tons of cashmere yarn, 13 million cashmere sweaters, and a batch of cashmere leading enterprises such as BOC, Rongchang and Jiayuan are well-known both at home and abroad. They have excellent equipment and strong technology. How to rely on the advantages of Ningxia cashmere industry resources, talents and equipment to allow The cashmere industry is stronger, bigger, and longer, and business managers have deeper thinking.
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Yang Jianrong, Chairman of Ningxia Rongchang Cashmere Group:
The difference between brand value and foreign countries is indeed the difference between heaven and earth, the same product, but the price difference is about 10 times. We must now want to continue to develop, we must now integrate, through integration, to create a few well-known brands, through the promotion of the brand Value adds benefits to the company.
At present, Ningxia Rongchang Cashmere Group has not only established physical stores in various regions of the region, but also registered new brands in New York, and has established cashmere products stores in New York, Manhattan, Boston, Chicago, Los Angeles, and Seattle, and has continuously emerged in the international arena. It is with leading companies such as Ningxia Rongchang Cashmere Group that are constantly innovating and leading. Ningxia cashmere industry is playing an increasingly important role in China's cashmere industry.
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