Recently, the famous German underwear brand Roesch Fashion signed a contract with SIUF Shenzhen Lingerie Exhibition. It will participate in the 2017 Shenzhen Lingerie Exhibition and further increase the promotion of the Roesch Fashion brand in China to fully open the Chinese market. Roesch Fashion's participation in the exhibition was the first appearance of the German lingerie brand in SIUF, which means that the international influence of SIUF has been significantly improved and it has attracted more and more attention from the world. It is also conducive to the integration of China's underwear industry into the international fashion frontier.
In 2016, the scale of Shenzhen Lingerie Exhibition has surpassed other lingerie exhibitions around the world and it has become the largest international lingerie industry event. It has won unanimous praise from domestic and foreign exhibitors. This year, in order to strengthen the exchange and cooperation between Chinese brands and international brands, it will provide an excellent display and promotion platform for foreign excellent underwear brands to enter China. SIUF2017 will set up an international pavilion to display the works of international underwear brands and designers and in-depth observation of international fashion. Trends, there are already international well-known underwear brands such as Roesch Fashion, Lou, Atsugi and press fabrics such as Pressless, Muehlmeier, Penn Textile Solutions, Taubert Textil, Bluesign Technology, Bemis and Taihing.
The Roesch Fashion brand began in 1949 and has a history of 68 years. It is often seen in European high-end department stores such as KaDeWe in Germany, Harold in the UK, and Lafayette in France. The product range includes pajamas, home wear, underwear, and swimwear. , sports underwear and organic underwear. Roesch Fashion makes lingerie a "pure happiness" with its concept of "really relax in every product" and develops underwear culture into a "relaxed leisure art". Roesch Fashion is renowned in Europe for its elegant and tailor-made cutting techniques and comfortable fabrics. It was named "the most popular pajama brand" by German lingerie magazine Sous.
Roesch Fashion is headquartered in Tübingen, Baden-Württemberg, southern Germany and currently has three sub-brands: Roesch, FéRAUD Paris and Bee Happy. Gerhard, the founder of Roesch fashion, gradually changed the underwear industry from its original nylon chemise, pajamas and men's polo shirts with its innovative polyester material and gradually opened up the lingerie market in Europe.
In 1976, Roesch Fashion and French designer Féraud Paris reached a strategic cooperation, officially entered the underwear and swimwear market. Then in 1995, the license for Daniel Hechter was acquired and the production of male underwear and pajamas began. Today, Roesch Fashion, with 660 employees, is run by a third-generation family. In this family business, which has been handed down from generation to generation, every piece of underwear has to pass the "laboratory" quality test and finished product inspection, and meets Europe's most authoritative Oeko-Tex Standard 100 certification.
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