In December last year, Jiangnan Buyi launched the new home brand “JNBY HOMEâ€. At present, the number of items in this home brand has reached more than 100, mainly based on home textiles, home and bathroom products.
The "JNBY HOME" launched on the market has two stores, an independent store and a collection store.
In the independent store, in addition to the home life main line brand JNBY HOME, also includes REplay, jnby + two product lines. Among them, JNBY HOME's products focus on original design and humanities theme, and the quality is relatively high. REplay is characterized by eco-friendly fabrics and sophisticated craftsmanship. Jnby+ is a home brand launched by Jiangnan Cloth specifically for children, all using skin-friendly fabrics.
This is the first emerging brand launched by Jiangnan Cloth after going public in Hong Kong.
As early as last July, Jiangnan Buyi also launched a young designer brand Pomme de terre (Ponma's pocket) from primary school to junior high school students. Currently, the brand has more than 50 stores nationwide. .
Although Li Lin, the founder of Jiangnan Cloth, said in public that it is not excluded to build a corporate ecosystem through “mergers and acquisitionsâ€, of course, “it will also try to make some products as a buyerâ€. But in fact, compared with many fashion brands in the Chinese market, Jiangnan Cloth brand women's clothing "JNBY", men's clothing "CROQUIS", children's clothing "jnby by JNBY", youth series "Pomme de terre", high-end women's "less", home The series "JNBY HOME" and the furniture brand "discussion set" are self-contained and maintain a high degree of uniformity and high recognition, which makes the acquisition cautious.
“We are building a multi-brand ecosystem. JNBY’s original female consumers will marry and have children, and the emergence of the 'other half’ and children will create demand for men’s and children’s wear, and then the child will grow up and have Pomme de Terre (Pangma's bag). Jiang Minbu, the brand director of Jiangnan Cloth, told Lianshang. "When the clothing level can be basically satisfied, we extend the concept of 'HOME'."
Despite this, the financial report for the nine months ended March 31, 2016 showed that 70% of Jiangnan's clothing with 7 brands still comes from the women's brand “JNBYâ€.
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