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On August 5, 2016, the National Development and Reform Commission and the Ministry of Finance issued an announcement on the extension of the 2015/2016 National Reserve Cotton Storage. The announcement of the extension of the reserve cotton that has been paid attention to has finally been officially settled.
Cotton prices have started to decline since the beginning of August. As of today, cotton prices are still in a downtrend. In this respect, traders have reduced their participation in bidding. On the other hand, textile companies have begun to take no hurry and take Wait and see attitudes, continue to use the buy-and-buy strategy, and participation will also decline. It is expected that in the short term, the price of reserve cotton will not suddenly rise. However, it does not mean that cotton textile companies can relax their mindset.
However, through this cotton crisis, the gap between cotton textile enterprises has become particularly obvious. According to industry feedback, take stock of the crisis response, and the answer given by textile companies is flawed?
Crisis management - "noisy"
In this cotton crisis, a group of textile enterprises showed their strong courage and the spirit of rebellion. It is because of their courage to make the country give a new reserve cotton policy. In the end, the country gave a comparison. Satisfactory reply - the reserve cotton has been postponed for one month, the price of cotton has fallen, and there will be a downtrend in the short term. Cotton companies can breathe a sigh of relief.
According to market feedback, cotton prices can basically solve the production needs of cotton textile enterprises, and cotton prices are basically in the middle. However, cotton prices may not have a big decline in the later period, and the possibility of a rebound is relatively large. Companies that expect profits in raw material costs need to pay special attention to market changes. It is still a dangerous thing to only make a fuss about the cost of raw materials to support the survival of enterprises.
Crisis Management - "Creation"
However, some companies are still resistant to pressure. When other companies are paying attention to the price of raw materials, they will always take a different approach in their own R&D and innovation. The rising cost of raw materials is not the biggest obstacle to their survival. Develop new products and take higher-end routes, and you can also earn considerable profits.
The same is a trading company, in the face of fluctuations in cotton prices, Luo Jin, the operator of Keqiao Yixiou Textile Co., Ltd., is very calm. It turned out that their company successfully developed 100 and 120 high-density cotton fabrics. "At present, it has been approved by French customers and entered the dyeing pilot stage." Luo Jin said excitedly.
It is understood that in domestic cotton spinning enterprises, 80 cotton fabrics have been regarded as high-density and high-density products. Nowadays, “Xiouou†has broken through the routine and developed more than 100 cotton fabrics, which have been recognized by customers.
"The price of high-density high-density cotton cloth can be sold from 60 yuan to 70 yuan per meter, and the cost of cotton yarn accounts for 70% to 80% of the original fabric cost." Luo Jin said that although such high-end fabric development is very expensive, The company's resistance to market risks such as raw materials has been greatly enhanced. It is understood that the company has purchased new equipment, mass production of high-density high-density cotton cloth, and marched into high-end products.
Xinle Textile Chemical Fiber Co., Ltd., located in Qianqing Town, is a medium and high-grade shirt fabric manufacturer. In the first half of this year, although cotton prices have risen sharply, “Xinle Textile†has maintained a good momentum of development, and orders have been on the door, better than last year.
Xu Guoyou, the director of the company's office, analyzed the reasons for the company's independent research and development capabilities, and won a valuable voice in the product. According to reports, the company has developed more than 2,000 new varieties every year and is well received by customers. Most notable is that the company has developed a number of functional cotton fabrics that are breathable, sweat-absorbent, and sterilizable to cater to the needs of mid- to high-end customers. At present, only functional cotton has accounted for one-third of the company's products, and the profit margin is large.
Located in Anchang Town, “Xuexin Printing and Dyeing†is a small and medium-sized enterprise in Shaoxing textile industry, mainly processing weaving and dyeing fabrics. The company uses original design + functionality as a selling point to develop new fabrics. Finally, a composite fabric that combines waterproof, fireproof, breathable and transparent sound has won the favor of international big names. Chairman of the company, Qi Jianfeng, proudly said that this composite fabric, which is waterproof, fireproof, breathable and transparent, has revolutionized the traditional audio materials and became the only fabric supplier of JBL.
How to price new fabrics? 200 yuan a meter! Yan Jianfeng, who has been engaged in the textile industry for more than 20 years, has set a high price of “surpriseâ€. JBL did not say anything, and immediately decided to sign a contract with “Newer Printing and Dyeingâ€, becoming the sole supplier of its fabrics, one of which has an order quantity of 1 million meters. "JBL's order has been scheduled for the end of this year." "Original + function" allows Qi Jianfeng to fully grasp the price "discourse power", and become the international "big name", BOSE (Dr.) audio, Google Google smart home, etc. Come to the "Olive Branch" and intend to cooperate with it.
Crisis management - "hiding"
Cotton prices have so much ups and downs, making the previously sluggish cotton fabric business worse, especially for trade-oriented companies. A textile company in Binhai has gradually abandoned the export of cotton textile products. The operator of the company said that the profit margin of the company's trade has been swallowed up in a rising and falling.
Qianqing, a cotton fabric manufacturer, is also under pressure. The company's products are mainly sold to export garment processing enterprises. Due to the international situation, clothing exports are not ideal. The large fluctuations in cotton prices make it difficult for garment enterprises to digest. The company bears it by itself.
In response to the crisis, not every enterprise can cope with it calmly. There are many small and medium-sized textile enterprises in the industry that lack technology and lack of funds. It is difficult to resist the market pressure and choose to cut production or even stop production. These companies are likely to be slowly eliminated if they do not upgrade themselves.
A crisis, three different responses, fully saw the gap between enterprises. However, compared with "noisy", the second "creation" is the real strong foundation of a company. Of course, the cost of innovation is very high. Not every company has the ability to innovate, which may require a little "good luck."
The cotton incident has not yet settled. It is only a short-term adjustment. There is a great possibility that there will be a "bull turning back" phenomenon in the future. The attitude of using cotton companies to take a step by step is a bit dragged. Missing this price cut may miss this year. Even the best business opportunity next year. (Southern Enterprise News Network)
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