China's textile production currently accounts for half of the world's total production. It is a textile power, but it is not yet a textile power. Since 2015, China's textile and garment industry has entered a new stage of demand orientation, structural adjustment, innovation drive and green development. A textile industry accounted for 8% of the country, printing and dyeing production capacity accounted for 42% of the country's textile region - China Keqiao Textile City, how to achieve a successful transition textile industry?
2016 is the "Thirteen Five" the first year, standing at a new historical period, China Textile City textile chain as the most complete, the largest textile production capacity, the largest professional market, sales network across 187 countries textile Region Follow the pace to open "three times of entrepreneurship", and strive to promote the textile industry to achieve green, fashionable and high-end sustainable development.
Approaching Keqiao to see the textile
In history, the Keqiao area of ​​Shaoxing has the reputation of “sounding and sizzling, sunrise and Wanzhang silkâ€. With the development of the textile industry started in the 1970s, it has become the world's largest textile textile professional market and textile distribution center. However, as the economy enters a new normal , various problems cannot be ignored, and the Keqiao textile industry has also ushered in the challenges of the transition period.
The first is the structural contradiction. Generally speaking, the weaving part of the textile industry structure is relatively large, while the proportion of clothing parts is small, and the production capacity of chemical fiber and printing and dyeing is relatively surplus.
The second is the homogenization of product competition. Shaoxing textile industry has a large number of small and medium enterprises of the production team, so that convergence of industrial structure, industry is largely characterized by the existence of a loose type.
Green, fashion and high-end are the transformation direction of textiles, and it is also an inevitable requirement for the development of textiles to a certain stage. In response to the difficulties faced by Keqiao Textile, Keqiao District reviewed the situation and used the "three times of entrepreneurship" to solve the problem.
It is understood that there are currently more than 80 printing and dyeing factories closed, and the environmental order of the textile city market has improved significantly. At the same time, the organization of business groups to participate in the Shenzhen Service Fair, France Texworld fabric exhibition and other professional exhibitions 4 times. Last year, the company has trained more than 2,000 business operators throughout the year. At the same time, it guided and helped the business owners to create new brands. Kewang Textile and Jinyi Textile were awarded the “Three-A-level contract-contracting unit†and “Phoenix Village†was recognized as China's famous trademark.
During the Autumn Textile Expo, Keqiao Fashion Week and Shenzhen Fashion Week were also held for the first time in China Textile City. The “China Textile City Cup†2015 China International Fashion Creative Design Competition, “2015 China Textile Innovation Annual Conference – Keqiao Summitâ€, China-Korea Fashion Forum and other activities have also been successfully held.
"Three times of entrepreneurship" is at the right time
As a basic industry, the textile industry should not only transform its own industrial base, but also the overall level of the service industry and logistics industry. It can be said that Keqiao's promotion of "three times of entrepreneurship" is at the right time.
The total amount of Shaoxing Keqiao light textile is huge, and the industrial system has obvious advantages. The Shaoxing textile industry has formed a complete industrial chain of upstream PTA , polyester, chemical fiber, weaving, dyeing and finishing, and downstream garments in the middle reaches, and extends to textile machinery , printing dyes, embroidery and other industries. Compared with other parts of the country, Shaoxing Keqiao Textile Industry has the most complete industrial chain and has obvious competitive advantages. The regional brands are well-known at home and abroad.
On this basis, "three times of entrepreneurship" proposed to develop "light textile city + real economy", "light textile city + fashion creativity", "light textile city + e-commerce", "light textile city + modern logistics", "light Spinning City + Convention and Exhibition Economy, "Light Textile City + Modern Finance" and other six industries. In addition, the "three times of entrepreneurship" is also named after the "new 611 project", "new 611 project", that is, in six years, by 2020, to promote the construction of more than 100 projects, and then "create" a textile city (light textile city The market transaction volume has doubled in six years; the online transaction volume of China Textile City has reached the scale of the existing physical market, and an “online textile city†has been created.
From August 2015 China Textile City "Third Time" has opened a formal development plan, market group achieved turnover of 138.185 billion yuan, an increase of 11.61%; market foreign trade export performance of enterprises 1634, exports of $ 3.71 billion; foreign-invested commercial There were 370 enterprises and 81 new ones; “Online Textile City†achieved an online transaction volume of 17.473 billion yuan, a year-on-year increase of 55.01%. China Textile City won the title of Excellent Management Organization in China Market, China Excellent Model Market and Zhejiang Light Textile International Purchasing Center.
Focus on creating the "International Textile Fashion Capital"
The “three times of entrepreneurship†in Keqiao District means that the development of China Textile City has reached a new level, and the development of “International Textile Fashion Capital†is the development goal.
Keqiao's practice proves that promoting “three times of entrepreneurship†and integrating the entire industrial chain of the textile industry is conducive to industrial transformation and upgrading , and is an effective way to achieve industrial strength.
In the future, China Textile City will continue to comprehensively promote market intelligence enhancement, industrial fashion upgrading, urban internationalization expansion, and strive to achieve textile trade circulation, fashion release, information exchange, creative design, business exhibition, financial services by 2020. The other aspects have been significantly improved, and the status of the benchmark leader in the national textile professional market has been fully established. (Wu and Lun)
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