Pullin, which has entered Shanghai Jiuguang Department Store, recently announced that it will officially visit Lynx in August and will expand its stores to Chengdu, Changsha and Shenzhen. It is reported that the stationed in China, Pullin mainly authorized to Shanghai high-end fashion brand MRH SpaRotica Groupé.
Prior to Pullin, MRH helped the brand to sign a licensing agreement with South Korea's Muser Group. Next MRH plans to include South Korea, Japan and Singapore as the first countries to enter the country, followed by other Asian countries.
For the Pullin brand's core style positioning is "fun", the underwear for different types of people on different occasions can be worn 24 hours a day, now has more than 22 countries in the world with 24 concept stores, and at the same time in more than 1,400 retail terminals For sale, the brand was founded 15 years ago, with millions of followers.
Pullin also acquired British clothing brand Ben Sherman to expand its category, which will enter China in August. Pullin also developed swimwear, T-shirts, tops, socks, towels and other edge products. Boldin bold design innovation, breaking the current domestic uniform lingerie black and white gray style.
According to a domestic brand under the head of an underwear revealed that due to the color of the old and out of the proportion of underwear has accounted for 30% of new products. Pullin into, or to the traditional underwear industry to bring fresh changes, and change the product development line.
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