July 12th, local time, the 17th China Textile and Apparel Trade Fair (New York) and the New York TEXWORLD Apparel Fabric Show, New York International Apparel Sourcing Fair (APP) and the New York International Home Textiles Sourcing Fair (HTSE) (hereinafter collectively referred to as "New York" The exhibition "Opened" at the Javits Convention Center in New York.
The exhibition has a total area of ​​23,000 square meters, with more than 1,000 exhibitors from China, the United States, the United Kingdom, South Korea, Japan, Bangladesh, Kenya, Mexico, Bastan, Egypt, Turkey, Lebanon, Hong Kong and Taiwan.
The exhibition was hosted by the China National Textile and Apparel Council, the China Council for the Promotion of International Trade Textile Industry Branch (hereinafter referred to as the "Textile Trade Promotion Association") and the Frankfurt Exhibition (USA) company. The Chinese exhibitors were embedded in the same hall in the form of national pavilions. In the three major professional exhibitions, an industrial chain series exhibition was formed.
On the morning of July 12, Gao Yong, Vice President and Secretary General of China National Textile and Apparel Council; Zhang Yanwei, Consultant of China Textile Industry Federation; Xu Yingxin, Assistant President of China Textile Industry Federation and Executive Vice President of Textile Industry Branch of China Council for the Promotion of International Trade Consul General Zhang Qiyue of the Consulate General of the People's Republic of China in New York; Olaf Schmidt, Vice President of Messe Frankfurt; and Dennis Smith, President of Messe Frankfurt USA, attended the opening ceremony and participated in the ribbon-cutting ceremony. The opening ceremony was hosted by Assistant Director Xu Yingxin.
In an interview with the media, Gao Yong said that this New York show is particularly worthy of attention. At present, the Chinese economy has entered a new normal, the world economy has recovered slowly, and consumer confidence has not fully recovered. Under such a situation, the New York exhibition has taken on the heavy responsibility of enhancing consumer confidence.
Correspondingly, Chinese exhibitors have come up with an extremely good response mentality. The number of Chinese exhibitors at this year's New York show continued to be high, and the enthusiasm for exhibiting was so high that it fully reflected the enthusiasm of enterprises in adapting to consumer demand.
Gao Yong said that walking in the booth can be seen that exhibitors actively increase varieties and push new products, and have made obvious structural adjustments on the supply side. Sports brands and outdoor apparel have increased, and product categories have become more diversified. We are adapting to the world market. Make positive efforts to change.
The streets of New York in the midsummer are full of vitality. The New York show leads the trend of fashion. It continues the hot trend of the spring show. The crowds are crowded and the business atmosphere is strong. Everywhere, you can feel the signs of market recovery. Then, what is the participation of Chinese exhibitors? What kind of performance will conquer the US market? Let us follow the exhibitors to the New York exhibition and enjoy the overseas expedition of the "Chinese Legion".
“The US market is still enticing, and the exhibition FAMILY continues to growâ€
Similar to other Chinese export markets, the US textile consumer market has also been tested by economic and consumer personality changes, but compared with other economies, larger market capacity, better economic expectations, and bilateral economic and trade relations. The long-term stability makes the US market still the "ballast stone" for industry exports. The United States still benefits from the relative maturity of the market and the relative stability of trade.
US retail sales increased by 0.5% in May 2016, indicating continued strong consumer spending, which will continue to be a bright spot in the US economy. The increase in the labor employment rate, the increase in new jobs and wage income will undoubtedly affect the increase in retail sales, and American families have more confidence in the economy and consumption. According to information released by the National Retail Federation, sales of clothing and accessories stores in the United States increased by 0.8% from the previous month.
In response to China's textile and apparel export situation, Gao Yong told reporters that in recent years, with the diversification of China's textile export market, the share of China's textile and apparel exports in the US import market has decreased, but the absolute amount is still increasing.
Gao Yong believes that in the second half of the year, the textile export situation mainly depends on the recovery of European and American economies and consumer confidence, followed by the exchange rate trend. Although the renminbi has depreciated, the euro is also depreciating. Combining various factors, the export situation this year should be higher than 2015. The year is slightly better.
"The cake in the US market is still tempting."
This year, exhibitors from the New York show are actively enrolled. The organizers said that with the all-round upgrade of the organizers in the exhibition service, the FAMILY of the New York show has grown and attracted more and more new companies to join.
Jiangsu Xinghao Yueyuan Home Textile Co., Ltd. -
At this exhibition, Jiangsu Xinghao Yueyuan Home Textile Co., Ltd., which was exhibited for the first time, brought a series of newly developed home textile products, including home textile kits, quilts and blankets. The company was originally a fabric company. In recent years, it has transformed its home textile products into a "new army" of home textiles that has landed on the American continent.
Lu Shilu, the company's manager, said that many companies around the world have chosen the New York show as the first choice for the US. Therefore, the full moon is also looking forward to using this well-known platform to effectively expand the US market.
Dexin Computer Embroidery Factory -
Huizhou Huicheng Dexin Computer Embroidery Factory is also the first exhibition. Manager Yu Xiaolian introduced that the company has brought many computer embroidery products. The cultural connotation and craftsmanship of these products are very high, which is not available in Southeast Asian countries. On the one hand, I hope to use this platform to expand more customers. On the other hand, I hope to see the most cutting-edge trends here.
Australian Wind Trading Co., Ltd. -
Fujian Aofeng Trading Co., Ltd. has been exploring the US market for many years. In recent years, it has been looking for a large-scale exhibition in New York, and recommended the New York Exhibition by friends. "The company mainly engaged in fashion brand clothing. Before we started in the Japanese market for more than ten years, we have gained recognition from many fashion brands and accumulated rich experience. After the war in the US market, the business development is still very smooth."
General Manager Lin Xuefeng said, "Recommended by friends, everyone thinks that New York Exhibition is an exhibition that is really doing business, and it is also the most recognized exhibition by major North American customers. So, we are ready to participate in this year's exhibition, and we also have a lot of New York. Customers come to the booth to meet and hope that the New York show will bring further improvement in brand and credibility."
He said that in the future, the United States will still be the main driving force for the overall export growth of China's textile and apparel. At the same time, the United States is also the vane of the global consumer market. At the New York show, observing changes in global consumption habits and trends is also an important gain.
"The global supply and demand market structure changes, the Chinese army has more hard goods."
With the recovery of the US economy, labor employment and retail sales situation is gratifying, the pre-registration audience of this exhibition has a large-scale increase, among which the pre-registered audience of fabrics rose 25%, clothing rose 44%, and home textiles rose 26%. According to a survey of potential pre-registered buyers, small-volume orders and environmentally friendly products are favored.
In this regard, exhibitors have said that it is not practical to bring the conventional products to the United States to find big orders. At the scene, exhibitors generally display new products with independent property rights, with small batches, multiple varieties, and differentiated production capacity to become a "passport" for walking in the US market.
Jiangyin Hengliang Textile Co., Ltd. has participated in the New York exhibition for six consecutive years, and the US market accounts for about one-third of the company's export share. This year, Hengliang Textile brought the latest denim fabric developed by the company. This fabric is developed in cooperation with Jiangnan University. The stability of each index is better. The feel is between weft knitting and weaving, which is more flexible and comfortable.
General Manager Hong Liang is very confident in the market feedback of this product, his bottom line comes from the product itself. "Finished denim is more productive, the weaving process is more flexible, and it can meet customer needs faster. I believe it will open up in North America," he said.
Fujian Aofeng Trading Co., Ltd. first opened up the Japanese market. After more than ten years of hard work in the Japanese market, the company has developed a keen sense of fashion trends and perfected the details of the process, enabling the company to handle various Complex process and fine manufacturing.
"At present, we are mainly based on OEM in the European and American markets. Although the textile industry in Southeast Asia has risen, the level of weaving is low, and the level of matching is not good. It is difficult for middle and high-end customers to be satisfied." Lin Xuefeng said, "Our advantage In contrast, it is very prominent. Whether it is the buttons, zippers or various finishing techniques of the clothing, the company's supporting industry chain is very comprehensive and the response is very fast, so that we can fully meet the quick response and difference proposed by customers. Various requirements for small and small batches."
Lin Xuefeng said that the ability of American customers to place orders is still very strong. A New York customer has to place 500-600 garments a year, the total amount is very impressive.
All kinds of changes show that the changes in the international market structure are also forcing Chinese enterprises to gradually transform and upgrade in strategic thinking, product research and development, and supply chain management, and continue to broaden service areas.
Exhibitors have said that in addition to the instability of the external environment, domestic cotton prices have fluctuated in recent years, labor costs have risen, and financing channels are not smooth, which is actually a bigger challenge. If we want to maintain the foreign trade market share, we must continuously enhance the competitiveness of our products. At the same time, we must continuously improve our service capabilities, and we must continue to expand channels to open up and shorten overseas market access.
"The release of the New York exhibition chain effect, the value of the trend forum is valued"
The commerce and trade atmosphere of this exhibition was very strong, and the audience and the exhibitors had a warm interaction. In recent years, with the improvement of the exhibition concept of the organizer, the exhibition mode and service means of the New York exhibition are constantly innovating, the brand effect is prominent, and the reputation in the international market is getting better and better.
Many exhibitors said that over the years, everyone has been very recognized for the effect of the New York exhibition, which has become an indispensable position for the company to expand into the North American market. In particular, in recent years, the exhibitions under the Textile Trade Promotion Association have been converging to realize the interaction of the upstream and downstream industry chains. In the multi-show linkages (INTERTEXTILE, CHIC, PHVALUE, YARN EXPO, etc.) in Shanghai Spring and Autumn, the experience is very profound.
The New York Exhibition is also a great exhibition of fabrics, home textiles and clothing. This not only brings a strong popularity, but also makes the trade more divided, and can also appreciate the trends and development trends of the industry upstream and downstream, and help to grasp the market. , seize business opportunities.
Fabric aspects -
This time, TEXWORLD checks the qualifications of exhibitors at different levels. It can be said that the companies exhibiting at this exhibition and the products on display are the highest quality ever produced by TEXWORLD. In terms of exhibit categories, the organizers paid more attention to industrial needs and increased the share of functional fabrics, denim fabrics and environmentally friendly fabrics. Professional buyers can see the variety of exhibits on the spot. In addition to the regular men's and women's wear children's clothing fabrics, lace, lining and other accessories, a certain proportion of imitation leather fabrics and functional fabrics and other fabric products have been added.
It is worth mentioning that this year coincides with the 10th anniversary of the cooperation between Lenzing Pavilion and TEXWORLD. In the past ten years, the Lenzing Pavilion has been a core component of the TEXWORLD exhibition, and has continued to organize high-quality exhibitors and over 200 industry training forums, contributing to the growth of the exhibition.
Home textiles -
As the largest home textile exhibition in North America, HTSE exhibits are divided into six categories: interior decoration, bedding, bathroom decoration, table decoration, window coverings and floor decoration. In addition to the pavilions of Pakistan and India, Turkey made its debut in the form of a pavilion. The participation of new exhibitors from Egypt, Indonesia and Vietnam has also added a lot to the show. They will mainly bring high-end bedding and bath products.
According to the organizers, HTSE is not only a one-stop shopping platform for home textile products, but also an excellent place to find design inspiration and grasp market trends. WGSN brought the latest and most authoritative home textile trend of the season to the US market, and also hoped that buyers can visit the exhibition on the spot and better grasp the trend information.
Clothing aspect -
The APP exhibits a total of 12 categories, including women's wear, men's wear, sportswear, knitwear, denim, children's wear, underwear and so on.
In this exhibition, the area is divided into two categories: "leisure" and "dress". Buyers can quickly find the target exhibitors through the ground mark according to their own purchasing needs. The new Fashionon Display area will screen high-quality exhibitors and showcase their business strength and preferred products. The organizers said that whether it is the Fashion on Display exhibition area or the newly added ground logo, it is hoped to bring buyers a more perfect and efficient purchasing experience.
As early as 2000, Furun boarded the New York Show and drove into the US market. What makes the general manager He Haiqing remember is that during the economic crisis of 2007-2009, the company has achieved good results in the New York exhibition, which has helped the company to survive the downturn.
"In recent years, the New York show has attracted us the most in the integration of fabrics, home textiles and fashion shows. This is very helpful for us to find partners while exhibiting," she said. Even as a fabric exhibitor, we will find downstream partners at the New York show, and the results have been good.
Jihua 3,542 Textile Co., Ltd. continued to compete in the New York exhibition this year, bringing new and more differentiated products, a series of new home textiles based on Modal, bamboo fiber and Tencel.
Zhang Zeyang, general manager of the home textile business, said that in the past two years, the company’s new products and Tencel, high-quality and high-density products will be more concerned, which reflects the endogenous power of the New York show in terms of trend-oriented. And the interaction of the industry chain undoubtedly brought positive effects to this.
Many exhibitors attach great importance to and recognize the concept of co-organizing exhibitions in the upstream and downstream of the industrial chain. The role of the wind direction of the large-scale exhibition is more prominent. The window effect is improved. Keeping up with the exhibition, observing peers and developing new products have become more important for exhibitors to obtain orders. aspect.
In recent years, the sustainable development of the textile industry has been a topic of concern in the industry. The changes in demand for purchasing by apparel consumers and designers around this theme are also the focus of the New York show.
In order to emphasize the focus on this topic, the organizers and the Lanqu pavilion brought six lectures on "sustainable development" and a brand new event - "Industry Boot Camp".
The recruit training camp is a three-day event. It is conducted daily by an industry-interested issue and led by its own industry experts to help you implement your current business strategy more effectively and better cultivate and enhance existing brands.
At the same time, a series of theme forums such as the autumn and winter 2017 fashion trends, the 2017 autumn and winter color trends, the fiber technology innovation, the analysis of the status quo of recycled polyester fibers, the sustainable development of the textile industry, the interpretation of household products and interior design trends were also held in the same period.
The forum adopts an open admission form. Except for the purchaser, exhibitors can also go if they have time, and the seats are available on a first-come, first-served basis. As you can see on the spot, many domestic exhibitors have turned their attention to the trend release area and event forum, where they can gain direction and inspiration for corporate development.
It is unprecedented for Chinese textile companies to gather together to see the future and how to integrate into the international market with faster and deeper penetration. This has never been more important for Chinese textile companies.
About China Council for the Promotion of International Trade Textile Industry Branch
The China Council for the Promotion of International Trade Textile Industry Branch was established in 1988. It also uses the name of China International Chamber of Commerce Textile Industry Chamber of Commerce and Textile International Trade Promotion Center. It is led by China Council for the Promotion of International Trade and China Textile Industry Federation. Since its establishment nearly 30 years ago, it has been committed to promoting trade and economic and technological cooperation between China and the world (region) textile and garment industry, serving the textile industry, serving the enterprise, and promoting the continuous development of the textile and garment industry with our high-quality work. .
1. Organize (or participate in) about 20 international exhibitions every year, covering the entire industrial chain of textiles and garments, which are held in Shanghai, Shenzhen, China, France, Russia, Southeast Asia, Brazil, South Africa, etc.
2. Keep in touch with nearly 300 textile, apparel and trade associations around the world.
3. More than 3,000 member units outside the industry, mainly from export-oriented enterprises
4. Established the monthly magazine “Textile Trade Promotionâ€, which focuses on economic and trade information and assists enterprises in developing markets.
5. Provide professional and high quality legal services
About China Textile and Apparel Trade Show (New York)
The China Textile and Apparel Trade Show (New York) was founded in 2000 when the Chinese textile export quota was about to be cancelled. In order to help Chinese companies further explore the US market, the New York show came into being. In order to adapt to the changes and demands of the US textile and apparel market in the post-financial crisis era, since 2010, the China National Textile and Apparel Council and Messe Frankfurt have conducted in-depth cooperation on the New York exhibition project to jointly create three professional exhibitions. Embed in the above three professional exhibitions. This is another major cooperation based on the global exhibitions. The exhibition covers the upstream and downstream of the industrial chain, attracting more international exhibitors and pavilions. In July 2015, there were thousands of exhibitors from more than 20 countries and regions including China, the United States, Turkey, Italy, Colombia, India and Pakistan.
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