As we all know, there is a characteristic of China's manufacturing industry, that is, "big but not strong." China has a large population, half of whom are working-age workers. Compared with other countries, China's labor costs are very low. Therefore, more and more foreign-funded brands choose to hand over their products to factories in China and attach to foreign markets Brands, then sold at high prices in China, not only undermined the interests of Chinese consumers, but also formed a repression of the development of Chinese brands. The brand of boudoir underwear has come into being. It not only breaks the monopoly situation of foreign-owned brands in the underwear market of mainland China, but also proactively exports the products to foreign countries, enhances the international status of Chinese underwear brands and builds the world's top underwear brand in the world.
With the improvement of people's consumption level, the current consumer habits have gradually shifted from "price" to "quality", which means that underwear manufacturers must accelerate the pace of upgrading and upgrading. Only by enhancing their brand strength can they compete with international underwear A higher brand. In order to meet the individual needs of women consumers underwear, Linyi underwear set up a professional underwear design team, regular delivery of talent to learn advanced European and American countries underwear production technology. At the same time, the boudoir underwear also increased the intensity of independent research and development, combined with 3D simulation technology, the traditional underwear products to improve, optimize the product structure, to better fit the Chinese female figure, enhance underwear shape effect, won The beauty of women's praise, but also successfully occupy the position of the industry leader in the Mainland underwear, became the underwear market, a well-deserved underwear king.
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Guilian underwear official said Gui Mi underwear as a national brand before going to the world, we must take root in the local community to meet the needs of women's high quality underwear products as the core competitiveness of Shenzhen as the center point to the surrounding areas to enhance and enhance Boudoir brand in the mainland market share of underwear, in order to make boudoir underwear have enough strength to stand on the international stage. Therefore, the boudoir underwear actively looking to replace the traditional business model of sales of new models to develop the entity franchise as the main line, to provide consumers with underwear try on places; to open online store as a secondary line, through the Internet into the brand and consumers The distance between, so that people can better understand the boudoir underwear brand, more quickly buy boudoir underwear products, increase boudoir underwear and the market and the viscosity between the consumer, enhance the sense of user experience.
Boudoir underwear brand through the continuous improvement of innovative + self-subversive innovation approach to the Chinese female consumers a surprise. We believe that in this way, Lingerie can not only gain a firm foothold in the mainland underwear market, but also take root in the international underwear stage and show the global women the strength and charm of the Chinese lingerie brand!
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