Five-star hotel dirty bed cloth thing has not been completed, a big comment around the whole occupation cleaning problem is further fermenting: the hotel is so alive, non-standard short-term rental can live in it? "Can." This is short-term ants Reply. At the top of the escalator, the "Famously Popular" ant short-term rental picks the "Ant Cleaning" service at the moment, which means that more people pay attention to non-standard accommodation. On the other hand, the "cleaning campaign" for a non-standard accommodation has already started. Whoever runs faster will be able to compete for more opportunities to survive.
A bed cloth caused by the chain of Tucao five-star hotel dirty bed cloth things to make trouble boiling Yingtian, Jinru Jun's friend, after reading the relevant news but Tucao, the hotel at least looks clean, some of the bed and breakfast ...
In June of this year, Mr. Wang took his family to Beidaihe on vacation. In order to experience the new short-term rental property, he specially booked a homestay. But did not expect this hotel became the most unbearable defeat in the journey.
Mr. Wang told Jin Shengjun that the four big problems in the bed and breakfast could not be tolerated: First, there were many kinds of stains left on the bedclothes, and the dirt could not identify the nature; the second was that the room was covered with dust everywhere and it hadn't been rubbed for a long time. Third, the toilet tank cover is missing, the operation is laborious; Fourth, the kitchen utensils are not cleaned, leaving traces of leftovers.
In Mr. Wang’s series of question marks, the landlord has repeatedly ensured that the bed linen is newly washed. The stains cannot be washed away. The new bed linen is not available and cleaning cannot be done again. Therefore, Mr. Wang had to take a small blanket from the car and lay his wife's scarf on the bed and relocated for one night.
“Be sure to stay at the hotel and stay here for a lifetime.†Mr. Wang concluded.
Picking up the popular "ant cleaning"
On the one hand, we saw the enormous impact of the five-star hotel's dirty bed linens, and on the other hand, it was also felt that the bed and breakfast was in urgent need of improvement. On September 5th, Ants short-termed and launched the "Ant Cleaning" program to provide deep-secured storage services for high quality housing.
The short-term lease of the popular ants on this wave indicates that good-quality cleaning companies will be selected in various regions, and special training will be given to the cleaners in response to the special needs of the hotel.
Jin Junjun learned that short-term ants have set up a number of service regulations for the “Ant Cleaning†program. The cleaning service includes 7 regions and 89 clean items. In the meantime, daily cleaning includes 40 areas and standards such as bedroom, living room, kitchen, clean room, furniture, home appliances and bedding, touching 40 items such as surface cleaning and bedding cleaning, and specifications; deep cleaning is based on foot lines, walls, and home appliances. 49 items such as the inside are subject to higher specification cleaning. Short-term ants said that the house after cleaning can reach the cleanliness level of four-star or more hotels.
Yang Weiwei, vice president of short-term ant operations, introduced to Jin Junjun. Compared with ordinary household cleaning, “Ant Cleaning†increased the equivalent labor of replacing and washing linen and replacing disposable toiletries, and also increased the traditional hotel cleaning standards. The cleaning items such as tableware, pots, etc., which are unique to homestays, satisfy the cleaning needs of the hotel's guests. “We will even clean the oil on the opposite side of the wok.†Yang Weiwei said.
With regard to the important issue of cleaning and cleaning, Ant Cleaning also provided treatment solutions. If the landlord chooses to use ants to clean the linen, the cleaners will bring a set of clean linen on the door for replacement. If the landlord chooses to supply the linen, the cleaner will replace and clean the linen. These are the contents of the service requirements.
In addition, ant cleaning will also track each cleaner, Yang Weiwei introduced, from the way the cleaners go to the beginning of the listing, the channel will grasp its itinerary, when the cleaning staff into the house, when the end of cleaning will be carried out Recorded and asked the cleaners to upload photos and photos to the system after the initial cleaning and cleaning, to ensure that each house has been cleaned. After the cleaning is completed, the quality control personnel will also follow the order. Ensure the quality of service from multiple aspects.
The role of cleaning and listing referral links to control and ensure the quality of service, help the landlord to save the protection of housing and economic costs is the major channel to provide cleaning and linen together with the intention. But how can we ensure that landlords purchase and use these high-quality, standardized services on time?
According to Yang Weiwei, ant cleaning takes the form of quarterly, half-year, or even one-year cycles, and collaborates with landlords. During the collaboration, the landlord has been using ant cleaners, and the property can get "Ant Clean" and "Clean" labels on the client, to get better traffic resources and improve the amount of house orders.
The cooperating landlord needs information on the status of the house. After each order is completed, the owner does not require the landlord's request. Ant Cleaning will automatically send cleaning personnel to clean the house to ensure that “specialist rooms†are available to help each house in time. Even in the cold season, the ant housekeeper will periodically perform housekeeping and deep cleaning on the house according to the plan. In the collaboration, once the landlord is found not to be in accordance with the rules, the channel immediately rewards the landlord and stops the collaboration.
Mr. Li, the Qingdao landlord, was the first batch of ants to serve as an ant. He showed Jin Junjun that house cleaning is indeed the pain point of the landlord's operation. “It takes a lot of time to brush your own toilet, change bedding, and pick up your room. It doesn’t guarantee quality. You don’t have to be satisfied with the need for home cleaning from the outside, and you have to pay a high monthly salary for your own cleaning.†The supply of cleaning services, in ensuring quality and saving costs together, can also provide better flow resources and attract landlords. ".
Short-term rental hotel "cleaning campaign"
Careful analysis is not difficult to find, short-term rental home career in the "clean" field of battle has already begun. In fact, the “cleaning†problem of non-standard accommodation is the most important factor compared to the more standardized hotel profession. It is also a direct factor of many complaints and word-of-mouth effects. A dirty bed cloth may not completely destroy you. The idea of ​​staying in a short-term rental homestay will certainly blow up any illusions you have about the property.
Because of this, since the beginning of this year, the major short-term and rental-bunker channels have taken frequent actions in cleaning services and have focused on each other.
The Tu Family has recently been promoted to "safely wash" services, launched a "safe home," and collaborate with local service providers to help the landlord deal with cleaning and linen problems. The landlord can directly rent the linen of the house, wash it with the help of the suppliers of Tujia, and Tujia own operation and distribution to ensure that the clean linen can be delivered to the house in a timely manner. Although this service can not reduce the landlord's direct economic costs, but directly to help the landlord save the time cost and manpower, welcomed by the landlord.
Hazelnut B&B, which was only four months old, also launched the “Hazelnut Butler†service in late August. It provided a full-time team and 46 rules to provide specialized cleaning services for the landlord. Hazelnut B&B said that, compared with part-time stewards, hazelnut full-time stewards are more stable and their channels are more capable of controlling their quality of service. However, “hazelnut stewards†focuses on the nature of their property and operations and require a lot of upfront investment.
Piggy short-rented in the previous year introduced the "Pig Butler" service, after a crowdsourcing form, so that people with free time after the interview and after 10 days of training check, get the landlord's cleaning orders in the channel and Provide services for the landlord.
Concerned with overseas homestays, Baijia has established a set of sound specifications for cleaning and linen. With regard to third-party services acquired overseas, in addition to qualification assessments and word-of-mouth reviews, living households will also provide specialized training to ensure the level of cleaning services. This year, Sumitomo has also introduced a service specification system for its high-end hotels in collaboration with HNA Hotels Group. In addition, with regard to the landlord's self-cleaning property, Baihejia will also make records, traceability, scoring, and accountability for the cleanup after each order to ensure the clean quality.
Ant short-term leases are based on the C2C form to the landlord to launch "ant cleansing", large-scale acquisition of third-party services, assisting landlords to drop cleaning services. Make great efforts to operate and protect together, and ensure that every order and user can enjoy standardized services in the houses with the “Ant Cleaning†label.
Which form is better?
The types and forms of services introduced by the major channels in terms of cleaning are different. Which form is better? The industry believes that the quality of service provided by online short-term rental channels depends not only on strict specifications, but also on operators and operators. Professionalism.
In the ability of channel control, “Hazelnut Butler†has built its own team and has better control over its team of stewards. However, Tujia's “safety and livelihood†can provide more professional personnel and equipment in the form of the introduction of third-party cooperation, but the demand has a stronger binding force on the collaborators.
In the form of operations, Hazelnut's heavy goods and heavy operations will have higher costs. If you want to cover up the houses in various cities, you may need a lot of investment. The industry believes that this form of project progress may be Cause a certain impact. The “pig butler†is lighter in terms of supply channels, and it will be useful to reduce the implementation resistance and then quickly cover many houses. However, it also weakened the ability to control the quality of service.
"Ant Cleaning" has introduced many high-quality service providers to achieve a lighter form of property. Together, it attaches greater importance to operational management. It effectively balances the link between service quality and capital investment. On the one hand, it can ensure that users enjoy high-quality services. It can also reduce the amount of capital invested in the previous period to facilitate scale implementation.
From the consumer side, cleaning must have a strict supervisory role, because homestays cannot supervise detailed performance compared to hotels. The standardized supply of channel supply is not only for the landlord, but also for the user and each order. High-quality, high-priced services can indeed reduce the landlord's cleaning costs, but the landlord may still be able to “cut corners†in practice in order to further tighten the capital. At this point, the “ant cleansing†will bundle the cleaning service with orders and provide more stable quality of service for the residents.
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