Aite love integrates the inner demands of modern urban women and elegant attitude into fashion, unleashing the unparalleled tension of visual art.
Fashion profile
Brand Name: love EITIE
Established: 1998
Tonality overview: led by France's top designer Marcel Marongiu, Ai'ai loves to inject the romance of the Seine River into fashion, integrates Eastern and Western fashion cultures, and constantly pursues creative expression of diversified fashion. To adapt to the traits of oriental females as the criteria, the core spirit of brand French, elegance and fashion is interpreted.
If you have been to France, you will understand why this country became synonymous with "elegance". If you haven't been there, then follow the love of love to be a retro French nightmare. Medieval style Parisian apartments, plaster sculptures and frescoes, and baroque carved wardrobes, these typical, visual elements belonging to France were incorporated into the costumes, and of course, the essence of the most refined – French women's exquisite, confident and elegant.
EITIE Art Director Marcel Marongiu
Q&A conversation
SZFW: What is the theme of the show this week?
Aiteai: Daxiu will take "DRAMA" as its theme, and will jointly compete with its VIMAGE Weimanji brand to show the relationship between fashion and art in a more intuitive manner. It is a very vital French style. Fashion feast.
SZFW: What message do you want to pass to this feast?
Love special love: I hope to use the bridge between fashion and art, pass the brand to remember the beginning of the heart, perseverance of French, elegant, stylish attitude, but also bring out the VIMAGE Wei Manji to declare modern, free, light luxury fashion spirit. In the process of exploring the fashion art, it brings beautiful fashion enjoyment to more female friends.
SZFW: Can you specifically interpret the relationship between "fashion and art"?
Love special love: The diversification of fashion has a similar effect with art. Ai Ai loves the ingenuity of art and the inspiration of surrealism with fashion, remolding the fashion life, and presenting the fashion art more vividly through the wearer.
SZFW: How to find the source of inspiration at the beginning of the design?
Ai Ai: We will look back at the most elegant period of the 1950s - the golden age of fashion history. At that time, most women distributed self-confidence and elegance from the inside out, which is a timeless source of inspiration. It will also extend the outline, minimalist lines and other details from the European classical paintings, architecture, sculptures and other arts, so that fashion will live.
Aite love has a distinct and elegant French style and is very practical. It tells us that we will release a big show with the theme of "DRAMA" in A/W2018 Shenzhen Fashion Week. We can't help but make people look forward to this seemingly awkward relationship between the two. Who will produce wonderful collisions.
Show information
2018.03.17 15:30 B show field
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