Thirty years to wear a sword, simple but not simple
On January 31st, Lilang’s grand opening at the grand opening of the 30th anniversary of his creative park, the theme of the festival was “a new starting pointâ€. In the 30 years and more than 10,000 days and nights, Li Lang walked out of an extraordinary process of “simple and simpleâ€, stepped into a new era, stood at a new starting point, laid out a new strategy, and started a new journey. Li Lang invited government leaders, business partners, and Various guests from the media, Lilang executives, dealer representatives, and employees gathered together to witness this grand occasion.
Li Lang was founded in 1987 and has now gone through a complete 30 years. In the course of 30 years of exploration, Lilang has advocated the men's wear concept of “business leisure†in China. It has been pioneering and forging ahead with innovation, hard work, openness and inclusiveness, and shared dedication to the spirit of corporate culture, as well as the philosophy of “simple but not simpleâ€. It has become a well-known men's wear brand integrating design, product development, production and marketing. As the first men's wear brand listed in Hong Kong in mainland China, Lilang always believes that consumers provide products with a sense of quality, design, fashion and cost-effectiveness, closely follow the global fashion trend, and try to incorporate cultural history and artistic design into the product itself. Promoting Chinese fashion continues to lead the trend. And to shoulder the banner of rejuvenating the national brand as their responsibility and do not hesitate.
Thirty Years of Documentary Warmth Demonstrate Corporate Development and Enthusiasm for Entrepreneurs
At the grand ceremony, Li Lang's 30th anniversary documentary "NEW BEGINNING" was launched. The documentary reviewed Li Lang's development over the past 30 years through different perspectives. From the first sewing machine to having an international design production line, every step of Lilang is clear and powerful. Whenever Lilang did not forget, it was an early heart. “The world is noisy again, and the heart of the craftsmen must be quiet and stable.†Li Lang’s 30 years of experience was a 30-year struggle between entrepreneurship and wind and rain. It is the 30 years that the future is built to build a great career, and it’s moving forward in the process of exploration. 30 years.
Since the development of Lilang, it has been spreading all over the country's market. This is inseparable from the leaders' courage. Li Lang, who is deeply involved in the field of clothing, fully trusts his employees, arranges them reasonably, and gives full authorization. Every employee feels the warmth of his family and truly achieves solidarity with the company. He has become the cornerstone of Lilang's development. In front of the choices, Li Lang’s high-level leaders also displayed extraordinary courage and dared to try wrong. Serious problems emerged and boldly explored. Turn more opportunities into opportunities, seize the breath of the times, and grow rapidly. Li Lang’s helm at the helm of the company’s leadership has enabled companies to continue to attract talents and continue to upgrade their blood. Only in exchange for 30 years has it been able to survive the storms of the times.
In the fierce competition in the market, Li Lang “has been sharpening his sword for 30 years,†ushering in a passionate and energetic world. On the day of the ceremony, Wang Dongxing, Chairman of Lilang Group, presented a “Grateful Have You†honorary medal to more than 20 employees at the staff meeting to recognize and encourage them to work conscientiously and constantly innovate in their respective positions, and to do development for Lilang. Make important contributions.
As a highly socially responsible company, Lilang has also made a difference in public welfare. On the occasion of the 30th anniversary, Lilang Group established the Lilang Charitable Foundation in Jinjiang City and was chaired by Vice Chairman Wang Congxing. With the establishment of the charitable foundation, Lilang will devote its love and care to more public welfare undertakings and fulfill the responsibilities of its employees. In particular, it will continue to create a happy and happy life for its employees and provide social harmony for its employees in medical and housing programs. The building of a community will add to it.
Thousands of Sailing Race "New Starting Point" Let the World See Lilang
Lilang Group Chief Executive Officer and Executive Director Wang Liangxing delivered a splendid speech at the ceremony. He deeply narrated the story of Lilang's entrepreneurship and the ups and downs during the 30 years of development. Wang Liangxing emphasized that Lilang developed to this day and never forgets the original intention of the company - to be a respectable men's brand.
From the beginning of the small workshops for the number of people, Lilang made a firm exploration of the pace within 30 years. Now it has grown steadily and has become a specimen of the Chinese menswear industry. However, Li Lang does not relish the achievements he has made at the present stage, but puts forward higher requirements and goals for the future development of the company.
In fact, Lilang’s supply chain has been reforming and upgrading for many years. With data as support, we will integrate the organization's high-quality resources and present our good and cheap Lilang products and services to our consumers. At the same time, Li Lang has always been adhering to the spirit of artisans from top to bottom, with European standards of food standards to clothing, quality improvement, the price decline. Compared with 5 years ago, under the premise of guaranteeing product quality, gross profit margin and net profit rate, Lilang's main brand price has dropped by 30%, and light commercial prices have dropped by 50%. This is still a small minority in the apparel industry. Dare to take action.
It is understood that Li Lang has set a new target a few days ago and will double its sales profits by 2020, and retail sales will exceed 30 billion in 2025. This goal is not an empty cheque, but comes from five practical growth points: its main brand, light commerce, new retail, multi-brand, and multi-series.
At the same time, Lilang will also implement the concept of “investment in the future†and vigorously promote R&D investment, personnel training, and market cultivation. We are trying our best to create a brand-new platform, Lilang Cultural and Creative Park, which can attract global artists to share their life and leisure, and attract more outstanding talents and creativity to hatch and incubate. This will be used as the core of the development of Lilang fashion industry to protect the continuous development of the Lilang brand.
In the new era and new environment, Li Lang has spent a full thirty years as a clothing brand specializing in the apparel industry. In the coming year, Lilang has put forward a loud slogan of “new starting pointâ€. Not only does it have all the mentality and mind to return to zero, but also constantly Enthusiastic loud cry. Thousands of sails race to lead the tide of the times and let the world see Lilang.
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